Leader’s Perceptions of Social Movements

How do leader’s perceptions of a movement affect its success?

A leader’s perception of a social movement’s danger depends on how well they comprehend its claims. Leaders who are targeted by social movements may choose to ignore, co-opt, or suppress the movement. For activists on the ground, it is important to consider if leaders understand the cultural significance of commodities and symbols to local communities in order to mobilize effectively. Leaders who are targeted by social movements may be more responsive if they perceive the movement’s claims as a significant threat. Therefore, activists should consider how to effectively communicate the cultural significance of their cause to potential allies and opponents. By doing so, they may be able to garner support and achieve their objectives more effectively.